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diamond ringWelcome to the Diamond Buyers Guide, a web site put together you help you with buying the perfect diamond. Whether you’re looking for a diamond engagement ring, or even looking to invest in loose diamonds we give you all the information you need to make the right choice.

If the thought of going into a jewelry shop to buy a diamond ring fills you with dread, you’re in the right place. Diamonds can be endlessly fascinating, however understanding the basics should only take you 15 minutes or so to get to grip with, so grab a cup of coffee and follow our easy to use guide to buying diamonds, starting with what experts call the “Four Cs”:

 diamond cut  diamond clarity
 diamond color  diamond carat

And once you’ve discovered the basics maybe you want to explore the different style of cut diamonds with our in depth guide to all the main diamond shapes:

 asscher cut diamonds  cushion cut diamonds
 emerald cut diamonds  heart cut diamonds
 marquise cut diamonds  oval cut diamonds
 pear cut diamonds  princess cut diamonds
 radiant cut diamonds  round cut diamonds
 trillion cut diamonds

There are a number of very popular cuts such as the princess cut and the brilliant round cut. Others, such as the marquise cut fall in and out of favor over time. No matter which cut of diamond you are looking to buy, remember that it is a personal choice so always go for what feels right to you and not which is currently the most popular.